Privacy Policy

Last Updated: 2026

Wildlife Wales ("we," "us," "our," or "Company") operates the wildlife-wales.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related content, functionality, and services offered (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using Wildlife Wales, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Information: Name, email address, and other contact details you voluntarily provide through contact forms or inquiries.
• Technical Information: IP address, browser type, device type, operating system, and referring URL.
• Usage Data: Pages visited, time spent on pages, clicks, search queries, and interaction patterns with our Site content.
• Cookies and Tracking Technologies: Persistent and session-based cookies, web beacons, and similar tracking technologies as described in our Cookie Policy section below.
• Affiliate Tracking Data: Unique identifiers, referral sources, and conversion data related to casino and affiliate links you click.

How We Use Information

We use the information we collect for the following purposes:

• Analytics and Performance: To analyze Site usage, user behaviour, and performance metrics to understand how visitors interact with our content.
• Affiliate Tracking: To track clicks, referrals, and conversions for affiliate commission purposes and to verify affiliate partner performance.
• Site Improvement: To enhance Site functionality, user experience, content relevance, and overall quality of our services.
• Communication: To respond to inquiries and provide customer support when you contact us directly.
• Legal Compliance: To comply with UK law, including GDPR obligations, and to protect our legal rights and the safety of our users.
• Marketing: To send promotional emails or updates (only with your consent, where required by law).

Cookie Policy

We use cookies and similar tracking technologies to enhance your browsing experience and collect usage data. The types of cookies we use include:

• Essential Cookies: Required for basic Site functionality, security, and legitimate operational purposes.
• Analytics Cookies: Used to track visitor behaviour and Site performance through third-party services such as Google Analytics.
• Affiliate Tracking Cookies: Used to identify affiliate referrals and track conversions for commission purposes.
• Marketing/Advertising Cookies: Used for targeted advertising and marketing campaigns.

Opt-Out Options: You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. You can also opt out of Google Analytics tracking by visiting Google's opt-out page or using the Google Analytics opt-out browser extension.

Third-Party Links

Our Site contains links to third-party websites, including online casinos, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing your personal information or engaging with their services.

Any information you provide to third-party operators is governed by their respective privacy policies, not this Policy. Wildlife Wales has no control over and assumes no responsibility for the content, privacy policies, or practices of any linked websites.

Your Rights

Under UK law, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following rights:

• Right of Access: You may request a copy of personal data we hold about you.
• Right to Rectification: You may request that we correct inaccurate or incomplete personal data.
• Right to Erasure: You may request deletion of your personal data, subject to legal limitations.
• Right to Restrict Processing: You may request that we limit how we use your personal data.
• Right to Data Portability: You may request your personal data in a structured, commonly-used format.
• Right to Object: You may object to certain processing of your data, including direct marketing.
• Right to Lodge a Complaint: You may file a complaint with the UK Information Commissioner's Office (ICO) if you believe we have violated your data protection rights.

To exercise any of these rights, please contact us using the details provided in the Contact Us section below.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by applicable UK law. Generally:

• Personal information provided through contact forms is retained for up to 3 years or until you request deletion.
• Analytics and usage data is typically retained for up to 26 months.
• Affiliate tracking cookies and data are retained in accordance with affiliate partner agreements, typically for up to 90 days.
• Legal and compliance data may be retained for longer periods as required by UK tax, employment, and regulatory obligations.

If you wish to request deletion of your data, please contact us at the email address below.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@wildlife-wales.co.uk
Website: wildlife-wales.co.uk

We will respond to your inquiry within 30 days or as required by UK law. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

This Privacy Policy is effective as of 2026 and may be updated periodically. We encourage you to review this policy regularly for any changes. Continued use of our Site following any modifications constitutes your acceptance of the updated Privacy Policy.